1. Introduction
On October 11, 2024, Biti's Hunter officially unveiled a new brand identity, marking a bold transformation in its development journey. This change aims to reposition the brand, affirm its status in the fashion and modern style market, and target young, dynamic customers who are always eager to conquer new challenges.
2. The New Brand Identity
Colors and Design:
- The main color is orange, symbolizing freedom, youthfulness, and energy, representing a spirit always ready to break all limits.
- The design is modern and minimalist, focusing on a new logo with edgy, bold typography that creates a strong and memorable visual impression.
Spirit and Message:
- It conveys a multi-dimensional emotional journey from fear and doubt to determination, explosion, and strength as one "Steps Forward."
- The slogan "No step forward – Nothing new" serves as a powerful affirmation of the commitment to innovation, continuous progress, and overcoming challenges.
3. "Step Forward" TVC & Brand Story
Source: BITI'S
The "Step Forward" TVC, featuring emotionally charged and impressive footage, introduced Biti's Hunter's new identity in a striking manner. The TVC is a bold declaration of Biti's Hunter's transformation, evolving from a familiar sports shoe brand into a fashion and style icon, accompanying young people on their journey to assert themselves.
4. Leadership Statement
Ms. Vuu Le Quyen, CEO of Biti's, shared: "This change is a necessary step for Biti's Hunter to get closer to young people and affirm its position in the international market. The new brand identity embodies the spirit of 'Step Forward,' continuously innovating and creating to deliver better values to our customers."
5. Strategic Significance of the Transformation
- Creates a breakthrough in image, attracting the attention of customers, especially the youth.
- Enhances competitiveness in the vibrant fashion and style market.
- Expands the market, aiming to conquer the international arena.
Conclusion
The rebranding is a crucial strategic move, marking the growth and development of Biti's Hunter. Let’s "Step Forward" with Biti's Hunter to affirm style and conquer every challenge!
If you also want to make a change and leave a mark in the market, let us help you build an effective and creative marketing strategy. Contact Cockreative now for consultation and discover optimal marketing solutions that will propel your brand to "Step Forward" and achieve remarkable success!
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Biti's Hunter "Step Forward" - Transforming to Break Through, Establishing a New Style